Big-bang Release

". . . shipping the product only after all the functionality has been implemented. This makes it difficult, if not impossible, to incorporate feedback from customers and users and reduces the likelihood of creating a product people love . . . .

". . . . A big-bang release means that the team deploys the software for the first time when it's time to launch. This often put stress on the team members and can result in a missed launch date."*



 

Agile Product Management with Scrum by Roman Pichler (2010)